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WE MOVE MULTICULTURAL

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AUDIENCES

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WE MOVE MULTICULTURAL

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TO ACTION

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WE MOVE MULTICULTURAL

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AUDIENCES

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TO ACTION

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logo US Multicultural

Miami-based and with offices throughout Latin America, our clients understand that we live in an era where embracing diversity drives innovation and revenue growth.

As experts in understanding the unique needs and nuances of the Latino audience, our job is to apply them to your product’s value proposition and make it culturally relevant to Latino audiences.

And as a result, we move latino audiences to take action.

From retail, to technology, to pharma, to financial services, and to healthcare among others, we’re with you every step of the way, making your life easier!

Please explore our site and leave us your contact information, we would love to partner with you and help your brand unlock the power of the Latino market in the US.

PALM ERA
Effective Marketing; Made Simple

INCREASE REVENUE
GO MULTICULTURAL

63M Latinos in the US
$3.2T in purchasing power

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Multicultural Services

Market Research+

Understanding how and why Multicultural audiences buy products and services is key to increasing market share and optimizing your company’s marketing resources.

 

At PALM ERA, we offer comprehensive market research services tailored to provide deep insights with a focus on understanding the unique cultural nuances and preferences of Latino audiences, we conduct thorough research to uncover actionable insights that drive strategic decision-making.

 

Our services encompass qualitative and quantitative methodologies, including focus groups, surveys, ethnographic studies, and data analytics. Leveraging business-driven research techniques, we uncover valuable insights into consumer behaviors, attitudes, and purchasing habits across multicultural communities.

 

From identifying emerging trends to assessing market opportunities, our research empowers brands to develop targeted marketing strategies that resonate with diverse audiences. With our expertise in multicultural market research, we help brands grow their share of the expanding latino market.

 

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Creative+

Whether you choose to adapt or transcreate a General Market campaign or create one that speaks to the heart of Latino consumers, PALM ERA offers innovative creative marketing services tailored to resonate with diverse audiences across cultural backgrounds.

 

With a deep understanding of the rich tapestry of ethnicities and traditions within the American landscape, we specialize in crafting culturally relevant campaigns that capture attention and drive engagement.

 

Our creative marketing services encompass a wide range of mediums, including video production, graphic design, content creation, and storytelling. Whether it’s developing compelling ad campaigns, creating immersive brand experiences, or producing culturally resonant content, our team of creatives brings a nuanced understanding of multicultural dynamics to every project.

 

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Social Media+

We are experts in reaching, engaging and moving to action Latino audiences across diverse social media platforms in English, Spanglish or Spanish.

 

PALM ERA specializes in providing cutting-edge social media marketing services recognizing the importance of cultural relevance in today’s digital landscape; we leverage our deep understanding of multicultural dynamics to craft impactful social media strategies.

 

Our services encompass strategic content creation, community management, influencer partnerships, and targeted advertising campaigns across various platforms. By integrating cultural insights into every aspect of our social media efforts, we ensure that brands connect authentically with multicultural communities, driving engagement, brand awareness, and customer loyalty.

 

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Paid Media+

Latino audiences creation and effective performance campaigns is as much an art as it is a science. We create comprehensive paid media buying services designed to effectively reach Latinos across various platforms and channels. With a deep understanding of cultural nuances and consumer behaviors, we develop strategic media buying plans tailored to engage multicultural communities authentically.

 

Leveraging advanced targeting capabilities and data-driven insights, we optimize campaigns to maximize reach, relevance, and return on investment.

 

We are Google Partners and Meta Certified.

 

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Video Production+

PALM ERA prides itself on offering affordable and fast video production services finely tuned to resonate with Hispanic audiences. Armed with a deep understanding of the intricacies and values embedded within Latino audiences, we specialize in curating captivating video content that seamlessly engages multicultural viewers.

 

From inception to final cut, our adept team meticulously navigates every phase of production, ensuring each video is visually striking and culturally resonant. Whether crafting narrative-driven commercials, showcasing product demonstrations, illustration, animations or spotlighting authentic customer testimonials, our video production services are meticulously designed to evoke emotions and cultivate connections within multicultural communities.

 

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Events+

We deliver experiential marketing services tailored to engage multicultural audiences authentically. Leveraging deep cultural insights, we design immersive events, pop-up activations, and interactive installations that resonate with multicultural consumers, driving brand awareness and loyalty.

 

Our goal is to empower brands to forge meaningful connections across cultures, driving tangible results in today’s diverse marketplace.

 

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SAMPLE CASES

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OTHER INTEGRATED GROUP SOLUTIONS

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