WE DON'T JUST PLAN AND BUY MEDIA
WE PLAN AND BUY MEDIA THAT GENERATES SALES

INVEST $1 WITH US

AND RECEIVE

INVEST $1 WITH US

MORE THAN $1 IN RETURN

INVEST $1 WITH US

AND RECEIVE

MORE THAN $1 IN RETURN

Media buy

The #1 mistake that most media buying agencies make is that they focus too much on the media buy itself and VERY LITTLE on their clients’ business.

Not with PALM ERA. Clients that sign up with us demand positive ROI on their media investments. Our financial DNA dictates that in order to do so, we need to gain a deep understanding of our client’s business, their target customers and use this knowledge to plan and execute media plans that produce results.

Are you ready to generate positive ROI on your media investment?

Media Planning & Strategy+

Our team strategically plans the placement of advertisements, considering factors such as audience demographics, geographic targeting, ad formats, and optimal timing. We understand the value of every advertising dollar. That’s why we prioritize strategic thinking and data-driven decision-making in every aspect of our media planning process. By optimizing your ad placements and targeting strategies, we ensure that your budget is allocated effectively, maximizing the efficiency of your marketing spend.

At PALM ERA we see ourselves as your strategic partner in achieving long-term success. By collaborating closely with your team and aligning our efforts with your broader business sales objectives.

Audience Creation and Targeting+

We go beyond basic demographics, delving into the psychology and motivations behind consumer behavior. By understanding your audience on a profound level, we uncover valuable insights that inform our targeting strategies and messaging.

We have the expertise to create campaigns that speak directly to the needs and desires of your audience. Using the insights gleaned from data analysis, we develop highly personalized messaging and creative assets that resonate with your target demographic, fostering deeper connections and driving higher levels of engagement.

PALM ERA delivers relevant messages to the right people at the right time, increasing the likelihood of conversions and sales, ultimately maximizing ROI.

Paid Social Campaigns+

Successful paid social campaigns demand precision targeting and strategic messaging, so we don’t believe in one-size-fits-all advertising.

At PALM ERA, we monitor and optimizes your paid social campaigns to ensure that they are delivering maximum results. From adjusting targeting parameters to refining ad creative, we are constantly striving to improve performance and drive greater ROI for your business.

Our team utilizes the sophisticated targeting options offered by social media platforms to ensure that your ads are seen by the right people at the right time. Whether your goal is to drive website traffic, generate leads, or increase sales, our paid social campaigns are optimized to deliver tangible results that impact your bottom line. While we are tracking key metrics closely to ensure that your campaign is delivering the desired outcomes and making the most of your advertising budget.

Performance Campaigns+

Our work doesn’t stop once your campaign is up and running. We closely monitor key metrics and performance indicators to gauge the effectiveness of your ads and identify any areas of opportunity. By staying vigilant, we can quickly respond to changes in the market and make data-driven adjustments to keep your campaign on track.

Our goal is not just to meet your expectations but to exceed them.

For that, we employ a variety of optimization techniques to fine-tune your campaigns and maximize their impact. This includes meticulous A/B testing to identify the most effective ad creatives and messaging, landing page optimization to improve conversion rates, and ongoing data analysis to uncover insights and inform strategic decisions.

By embracing innovation and staying ahead of the curve, we ensure that your advertising efforts remain effective and competitive in today’s ever-evolving landscape.

Digital to Retail Traffic Campaigns+

Consumers often research products and services online before making purchases in-store. Our digital to retail traffic campaigns capitalize on this behavior by intercepting potential customers during their online journey and guiding them to visit your brick-and-mortar stores, where they can experience your products or services firsthand.

We work closely with you to understand your business sales goals and tailor our approach to meet your specific needs.

Our knowledge on driving foot traffic to physical locations, increase the likelihood of conversions and sales. Whether through targeted ads, location-based targeting, or promotional offers, we strategically position your business in front of local audiences, encouraging them to visit your store and make a purchase.

Traditional Media Buy+

While digital advertising dominates the modern landscape, we understand that traditional media channels offer unique advantages, such as broad reach and audience familiarity. It may not offer the same level of granular tracking as digital channels, we still prioritize measuring the impact of your campaigns

At PALM ERA Our approach to traditional media buying is not standalone but integrated with your overall advertising strategy. We carefully coordinate your traditional media placements with your digital campaigns, ensuring a cohesive and unified brand presence across all channels. Television, radio, and print media provide opportunities to reach audiences who may not be as active online or who consume content through different channels. By diversifying your advertising mix, we ensure that your message reaches a wider audience across multiple touchpoints, maximizing your brand’s exposure and impact.

Creative Development+

Our creatives are not just about looking good; they’re about driving results.

In today’s fast-paced world, capturing audience attention is more challenging than ever. That’s why our creatives are designed to stand out and command attention, whether it’s through striking visuals, engaging storytelling, or clever messaging. We know how to make your brand shine in a crowded marketplace.

From eye-catching visuals to persuasive copywriting, we ensure every creative element is optimized for maximum impact, whether your goal is to generate leads, increase sales, or raise brand awareness, we craft ad content that motivates viewers to take action. We ensure that your ads leave a lasting impression and drive meaningful engagement

Multi-Channel Integration+

Consistency is key when it comes to brand messaging. Whether it’s through social media, email marketing, display ads, or traditional media channels, we ensure that your brand message remains consistent and cohesive across all channels. This ensures that your audience receives a unified message regardless of where they encounter your brand, reinforcing brand recognition and trust.

Our multi-channel advertising strategies are designed to encourage interaction and engagement at every touchpoint along the customer journey. Whether it’s through interactive social media content, personalized email campaigns, or immersive display ads, we create opportunities for your audience to engage with your brand on a deeper level.

Tracking and Analysis+

Data is at the core of everything we do, that’s why we understand the importance of staying agile and responsive in today’s fast-paced digital landscape. At PALM ERA, we monitor campaign performance in real-time, allowing us to quickly identify areas of opportunity or concern and take immediate action to optimize performance.

From campaign planning to optimization, we rely on data-driven insights to guide our strategies and actions. By implementing advanced tracking systems, we gather comprehensive data on campaign performance, allowing us to make informed decisions and drive superior results aligned with your business goals.

Reporting and Insights+

We understand the importance of providing clients with clear, actionable insights into their campaign performance. That’s why we utilize advanced live reporting tools like Locker Studio and Power BI to compile and visualize data in a user-friendly format, allowing you to easily track key metrics and understand the impact of your advertising efforts.

At PALM ERA, we view reporting as more than just a deliverable; it’s an ongoing dialogue between our team and yours. Allowing us to provide actionable insights that drive strategic decision-making. Whether it’s identifying areas of opportunity for optimization, uncovering trends in user behavior, or highlighting successful campaign elements, our reports empower you to make informed decisions that maximize the effectiveness of your marketing efforts.