Antiflu-Des Más:
Unleashes Moqui the Little Booger Everyone Loves to Hate
Confronting the Cold’s Grudge
Colds transform us into environment-haters, annoyed by every sound and person. Antiflu-Des Más recognized the need to engage their social media audience, moving beyond awareness of their cold relief benefits to providing an entertaining outlet for cold-induced frustrations.
Strategy
Introducing Moqui: The Hatable Mascot
Antiflu-Des Más and MNF needed a mascot that could turn the tide on cold-induced irritations. Enter Moqui, the little cold booger, designed to be the animated influencer and quirky character that would help people laugh through their sniffles and sneezes, making cold days a bit brighter.
Creative Solution
From Social Media to Animated Star
Moqui was everywhere, from sabotaging major events like the World Cup to becoming a Barbie. He was the villain in stories filled with pranks and mischief, creating a saga that not only entertained but also resonated with the audience. His adventures garnered over 3 million views, transforming Moqui into a phenomenon beyond social media.
Results
Moqui’s Viral Victory
With a staggering 117% engagement rate and a 95% positive reaction rate, Moqui was a hit. Celebrities talked about him, and fans wanted him in more spaces. Answering the call, Moqui expanded to OOH advertising, spreading across public spaces in Central America. Antiflu-Des Más and MNF successfully turned a symbol of annoyance into an engaging, beloved character, proving that even a cold’s mascot could warm people’s hearts.
