Sticking Together:
Alcatel’s Campaign to Rekindle Romance


Reigniting Love in the Pandemic 💘
In a time where distance became the norm, and relationships found themselves on rocky grounds, the pandemic resulted in a 30% surge in couple separations. Love, now more fragile than ever, needed a revival. Alcatel seized this moment, driven by a desire to rekindle connections and ensure that the flames of love continue to burn bright even amidst adversity.
Strategy
Personal Touch with El Sticker del Amor 💌
Understanding that love thrives on the smallest gestures, Alcatel launched “El Sticker del Amor.” The campaign invited fans to share their unique and affectionate nicknames for their partners, transforming them into personalized stickers. This strategy aimed to create a shared digital space for couples to celebrate their love and maintain a sense of closeness.
Creative Solution
From Nicknames to Stickers: A Digital Embrace 💋
Alcatel didn’t just stop at stickers; they infused music into the campaign by creating a bolero-inspired jingle featuring the shared nicknames. By providing a link for easy download via giphy.com, Alcatel ensured these tokens of love were readily accessible, turning everyday digital conversations into expressions of affection.
Results
Love Quantified: A Sticker Sensation! 🥰
The campaign saw immense success with 236 personalized stickers created, reaching 891,759 fans. Engagement soared to 63.09%, backed by 562,642 interactions, proving that even in challenging times, love finds a way — especially when given a digital nudge.

