Move On Event:
Beyond The Projections
Challenge 
Move On, an event historically led by C&W Business Panama, returned in 2023 with the goal of achieving at least 2,000 attendees.
Achieve an attendance of more than 5,000 people at the physical event and ticket sales of more than 834 per digital channel.
Solution
A campaign 100% focused on conversion, targeting micro-audiences in the technology sector, and hyper-personalization of creatives.
Results
The established goal for ticket sales per digital channel was exceeded by 171%, maintaining a campaign relevance above 6% CTR.
3,500 attendees
Reached
