We Believe in
Omnichannel Communications
Omnichannel communications, as opposed to single channel communications, allows us to control each phase of the marketing process ensuring that we are able to effectively move the target to the intended action. It is not only cost effective and for most of our clients is convenient as they don’t have to manage multiple agencies to execute a single campaign.
Research & Planning
Our belief is that the war for market share is only won through sound strategy.
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For this reason, we offer an array of solutions that help us and our clients plan, develop and deliver on strategy.
- Primary and secondary Market Research including creation and implementation of surveys and focus groups.
- Competitor analysis including positioning, consumer perception and pricing benchmarking.
- Mystery Shopper.
- Development of Marketing Insights.
- Consumer Journey Mapping and Buyer Persona Development.
- Development of Strategy Playbook.
Focus Group – Digicel International
Creative Services
If strategy is the key to winning the market share war, then creativity is the most important weapon.
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We believe creativity is the tool to engage and move the target to action. For this reason, our team offers an array of creative solutions that will help your company achieve its goals. They include:
- Branding/Positioning campaigns
- 360 (Full Umbrella) campaigns
- New Product campaigns
- Promotional campaigns
- Launch campaigns
- Tactical & Ad Hoc campaigns
- Endomarketing & Internal Communications Campaigns
Kill It with Loneliness
Content Marketing
We specialize in creating effective communication via content marketing.
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For example, whitepapers are very effective when prospects are being moved through the middle of the conversion funnel such as consideration and evaluation phases. While video format becomes very relevant when reaching and moving the millennial target to action. Our content marketing solutions include:
- Advertainment
- Webinars
- Whitepapers
- Educational Content
- Blogs & V-Blogs
Content Marketing – eMail
Social Media
Social media has become one of the most cost-effective and versatile media within the marketing mix.
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With over 10Million fans under our care and an average engagement rate of 15%, our social media services cover different industries such as technology, consumer products, pharma, travel & entertainment, retail, and more, including platforms such as Facebook, YouTube, Instagram, LinkedIn, and Tiktok. Specific services include:
- Social Media Strategy
- Social & Digital Consumer Mapping
- Social Research and Insight Development
- Content Generation
- Community Management
- Development of Metrics and KPIs
PALM ERA Strategic Framework
Technology Solutions
Technology has become a very important component of our marketing mix as it allows us to manage and influence…
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The entire consumer journey through conversion while enhancing consumer experience.
Our portfolio of Technology Solutions include:
- Website Development
- Landing Pages (conversion)
- eLearning Solutions
- eCommerce Sites
- App Development
- Adhoc Solutions for Events/POS
e-Learning Alcatel
Demand Generation Solutions
Our most successful demand gen campaign generated $21 million in pipeline revenue. Why?
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Because our demand generation services have one simple goal: to fill your business pipeline with qualified leads and provide you and your sales team with data that allows you to maximize your closing rate. In order to achieve this, we offer the following services.
- Database Building
- Calldown Services
- Email Marketing Campaigns
- Inbound Campaigns
- Webinars
- Direct Marketing
- Lead Qualification & Management
- Development of Sales Enablement Tools
- Funnel Management Support
- Analytics & Insight Reports
- Demand Gen Events
Analytics & Insight Reports
Media Planning & Buying
Media buying is essential in the overall performance of any marketing campaign.
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Reaching the right audience at the right time and with the right message is one of our most important goals. Our media specialists are certified in the most important platforms like Google and Facebook Blueprint while incorporating strong business acumen and data analytics to ensure high performance.
Media services include:
- Segment Development
- Google Search, Smart Display, Contextual
- Facebook/Instagram Campaigns
- Programmatic
- Influencer Marketing
- Traditional Media: OOH, TV, Radio
Partnerships / Certifications
Events Solutions
Under Greta’s leadership, who has more than 10 years in the hospitality and event industry.
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Our approach to events is centered around enhancing customer experience.
Most of our events are integrated with tech solutions and social media to extend the consumer experience before and after the event, which obtains consumer insights and data to help our clients convert sales. Examples of events that we provide are:
- Trade Shows (Conceptualization & Execution)
- VIP Events (Demand Generation Driven)
- Product Launches
- Industry & Conference Events
- PR & Press Events
- Loyalty & Retention
Trade Show Telecommunications
Video Production
With the arrival of Social Media and the desire of Millennials to consume content in the video format, having the ability to create videos that move the target to action is paramount.
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For this reason, our 2 time Emmy winning team offers you an array of options when it comes to video content:
- TV and Digital Video Production
- Corporate Videos
- Demos at Point of Sale
- 3D Rendering and Animation
- Illustration and Animated Videos
- Infographic Videos
- E-learning Based Videos
- Long Format Video Production
REEL PALM ERA 2020
Our Clients
Our really happy clients are companies that seek an agency that becomes an extension of their marketing team and understands their business as much as they understand advertising. These really happy clients also make decisions based on data, and the definition of our work success is not always “how much did people like a given campaign” but more about the ROI.
