The “Differences” made a difference in delivering higher sales and market share.

Not all Latinos send money back home for the same reasons. Thus, leveraging cultural insights properly can mean the difference between good and GREAT results. For instance, marketing to Mexicans should be slightly different than to Colombians or Dominicans as their customer journeys, fees & forex elasticity, payout format and convenience are different. Navigating these cultural differences and pulling on the right lever to accelerate our clients’ growth is our focus.

  • CLIENT:

    MoneyGram International

  • SOLUTION:

    Local Campaigns, TV, Radio, Street Teams, Local Facebook and Search.

  • RESULTS:

    Latin American remittance sales growth 14 straight Qtrs.

  • SHARE:

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