BesARTE work

BesArte (Art of Kissing) proved that PR events can integrate actual consumers and their experiences as the stars of the message while driving traffic to the point of sale. During this initiative, hundreds of women expressed themselves through a kiss while experiencing Almay’s new lipstick line of products.

  • CLIENT:

    Almay

  • CHALLENGE:

    PR event that enables Sales

  • SOLUTION

    Experiential PR + Social

  • SHARE:

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