Reaching Millennials and Moving them to Action.

This Emmy-awarded Content Marketing campaign targets millennials in the US by tapping into 2 core desires: Self-Discovery and their passion for Travel. Joel Lawson, the protagonist of Season 1, embarks on a journey of self-discovery to Guatemala, in search of his Guatemalan heritage and his grandfather, whom he has never met. The participating brands became an active part of the storyline.

Watch all the episodes here:

Ep 01x05 | Ep 02x05 | Ep 03x05 | Ep 04x05 | Ep 05x05
  • CLIENTS:

    Alcatel, Tigo, Banrural

  • CHALLENGE:

    Move Millennials to Action

  • RESULTS:

    70x ROI

  • SHARE:

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Our agency is proud to offer services across the Americas. To provide a more meaningful content experience, please select the region for which you require assistance.
Our agency is proud of offer services across the Americas. In order to provide a more meaningful content experience, please select the area for which you desire services.