Reaching Millennials and Moving them to Action.

This Emmy awarded Content Marketing campaign targets millennials in the US by tapping into 2 core desires: Self-Discovery and their passion for Travel. Joel Lawson, the protagonist of Season 1, embarks on a journey of self-discovery to Guatemala, searching for his Guatemalan heritage and searching for his grandfather, whom he has never met. The participating brands become an active part of the storyline.


    Alcatel, Tigo, Banrural


    Move Millennials to Action


    70x ROI

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