Reaching Millennials and Moving them to Action.

This Emmy awarded Content Marketing campaign targets millennials in the US by tapping into 2 core desires: Self-Discovery and their passion for Travel. Joel Lawson, the protagonist of Season 1, embarks on a journey of self-discovery to Guatemala, searching for his Guatemalan heritage and searching for his grandfather, whom he has never met. The participating brands become an active part of the storyline.

  • CLIENTS:

    Alcatel, Tigo, Banrural

  • CHALLENGE:

    Move Millennials to Action

  • RESULTS:

    70x ROI

  • SHARE:

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